I led an intern project with Albanese® Gummi Bears, working on both strategy and account management.

I guided our team through the creative brief, planned practice presentations, and organized an in-house photoshoot. With no strategy or media intern, I asked to take on those roles and strategically placed our campaign across different channels and heavily researched our audience.

With mentorship from the account and creative director, we three interns went through a full campaign process and presented to the 70-person agency to wrap up our Summer.